It all started when...
The Wreck Cove General Store was founded in 1976, and is owned and operated by Brent Partland and Jenn Rhodes. Transplanted from Ontario in 2014, Brent and Jenn have become the new faces of the store, and look forward to providing many years of service to locals and visitors alike.
One of the people you may meet throughout the year is our longest-standing employee, Lynn. She's been here as long as the store—in fact, a little longer; our store is built on land that purchased from Lynn's father, and that used to be part of the family farm.
If you come looking for fuel in the high season, you're likely to get it from John (yes, we're full serve!), who came here from Ontario enough years ago that he's managed to recover, finally. If you want to know about the sights around here, ask John.
We spend a lot of time looking for and selecting special inventory that represents the best that Maritime Canada has to offer, and we believe that our store is more than just a place to grab a coffee for the road.
We want our customers to spend time getting to know us and our offerings, and we hope that your visit to Cape Breton will be more memorable because you stopped by our store.
Wreck Cove is one of the communities of the "North Shore" of Cape Breton Island's rugged highlands. The North Shore runs from the Englishtown ferry to the foot of Smokey Mountain, along the Cabot Trail and the Atlantic coast. The scenery here is stunning, including salt marshes and quiet fresh-water lakes, the wide open sea, and the peaks of the highlands. The fall colours are world-famous, and the sea changes every day.
The people here are few, but special. It looks like we live in isolation, but there's as much society as one wants. We like to think that our store is one of the hubs of our community. Especially in the "off" season, our coffee table is home to those who want to chat and catch up.
The North Shore area is traditionally Gaelic; there are still native speakers of Gaelic living here, and new students of the language, too. You'll find many place name signs in both English and Gaelic. There are also lots of creative people who have chosen to make Cape Breton their home, and who have set up "shop" along the Shore.
There are many fascinating workshops and stores along the Trail, and accommodation to suit every taste, from housekeeping cottages and B&Bs to camp grounds and trailer parks. This is a beautiful spot for a scenic drive, ride, or hike, snowmobile adventure, or kayak excursion. Some of the best golf in Canada is just up or down the road. Cross-country skiing, hiking, and snowshoeing are popular with tourists and locals alike. And we hear that fishing is quite big, too...