The Wreck Cove General Store was founded in 1976, and is still operated by its founder, Marcelle Lavoie. Owing to her coming from a nice prairie family of French persuasion, if you happen to meet Marcelle during your visit, you can expect service in your choice of Canada's two official languages, French and English. Marcelle grew up in her family's retail business, and takes great pride in running a tight ship!

One of the people you may meet throughout the year is our longest-standing employee, Lynn. She's been here as long as the store—in fact, a little longer; our store is built on land that we bought from Lynn's father, and that used to be part of the family farm.

Another regular is Yves, who speaks French like a Frenchman (he came from France, eh?), and English like a Quebecer (that's where he stopped off for a few decades until he realised he really meant to come to Cape Breton). Yves used to fly a helicopter, but he now prefers the excitement of serving demanding customers here in our store—when he's not "walking" his little dog, or playing with computers.

If you come looking for fuel in the high season, you're likely to get it from John (yes, we're full serve!), who came here from Ontario enough years ago that he's managed to recover, finally. If you want to know about the sights around here, ask John.

We spend a lot of time looking for and selecting special inventory that represents the best that Maritime Canada has to offer, and we believe that our store is more than just a place to grab a coffee for the road. We want our customers to spend time getting to know us and our offerings, and we hope that your visit to Cape Breton will be more memorable because you stopped by our store.